Placer
Make smarter decisions with location intelligence
Santa Cruz, United States · Founded 2018 · $310.5M raised
- Headquarters
- Santa Cruz, California
- Employees
- 501–1000
- Founded
- 2018
- Business Model
- B2B
- Website
- placer.ai
- Total Funding
- $310.5M
- Last Round
- $75.0M Series CAug 2024
- Rounds
- 10
Totals include recorded grants and other qualifying funding, not just equity. What counts toward funding.
About
Placer.ai is the most advanced location analytics platform, empowering private and public organizations to make smarter decisions by understanding what's really happening in the physical world. Founded in 2018 by Noam Ben-Zvi, Zohar Bar-Yehuda, Oded Fossfeld, and Ofir Lemel, the platform delivers unmatched visibility into offline visitation patterns, trade areas, audience behavior, and demographics. Trusted by over 4,000 customers across commercial real estate, retail, dining, CPG, and civic organizations, Placer reached $100M in ARR in 2024. Its solutions serve industries including retail, CRE, restaurants, finance, healthcare, civic organizations, and higher education—helping teams understand not just where people go, but the forces shaping every market.
Summary
Placer is an Analytics company based in Santa Cruz, United States, founded in 2018. It has raised $310.5M in total across 10 rounds, most recently a $75.0M Series C round in Aug 2024. Investors include Josh Buckley, Fifth Wall and WndrCo.
Tech & App Stack
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Funding History
Aug 2024
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Funding: Seed through Series C. Amounts, valuations, and investors where available.
Investors
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