How much funding has Placer raised?

Placer has raised $310.5M in total funding, most recently a Series C round.

Who are Placer's investors?

Placer's investors include Josh Buckley, Fifth Wall, WndrCo, Lachy Groom, MMC Technology, Buckley Ventures.

Where is Placer headquartered?

Placer is headquartered in Santa Cruz, California, United States.

What industry is Placer in?

Placer operates in Data & Analytics, Analytics, Location Intelligence, PropTech.

Placer

Make smarter decisions with location intelligence

Santa Cruz, United States · Founded 2018 · $310.5M raised

Data & Analytics

Analytics

Location Intelligence

PropTech

Headquarters: Santa Cruz, California
Employees: 501–1000
Founded: 2018
Business Model: B2B

Website: www.placer.ai
Total Funding: $310.5M
Last Round: $75.0M Series CAug 2024
Rounds: 10

About

Placer.ai is the most advanced location analytics platform, empowering private and public organizations to make smarter decisions by understanding what's really happening in the physical world. Founded in 2018 by Noam Ben-Zvi, Zohar Bar-Yehuda, Oded Fossfeld, and Ofir Lemel, the platform delivers unmatched visibility into offline visitation patterns, trade areas, audience behavior, and demographics. Trusted by over 4,000 customers across commercial real estate, retail, dining, CPG, and civic organizations, Placer reached $100M in ARR in 2024. Its solutions serve industries including retail, CRE, restaurants, finance, healthcare, civic organizations, and higher education—helping teams understand not just where people go, but the forces shaping every market.

Summary

Placer is a Data & Analytics company based in Santa Cruz, United States, founded in 2018. It has raised $310.5M in total across 10 rounds, most recently a $75.0M Series C round in Aug 2024. Investors include Josh Buckley, Fifth Wall and WndrCo.

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