Pinkfong

Connecting people around the world through joyful content

Seoul, South Korea · Founded 2010

Headquarters
Seoul
Employees
201–500
Founded
2010
Business Model
B2C

About

The Pinkfong Company is a global family entertainment company best known for creating Baby Shark, the most-viewed YouTube video of all time. Founded in 2010 as SmartStudy, the company produces animated series and films, music, live performances, mobile applications, games, and licensed consumer products distributed worldwide. With offices in Seoul, Los Angeles, Tokyo, and Shanghai, Pinkfong reaches families across more than 200 countries and employs approximately 340 people. The company went public in November 2025 and generates revenue exceeding 93 billion Korean won annually.

Summary

Pinkfong is a company based in Seoul, South Korea, founded in 2010.

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