Permutive

Rebuilding data in advertising to protect privacy

London, United Kingdom · Founded 2014 · $103.5M raised

Headquarters
London
Employees
201–500
Founded
2014
Business Model
B2B
Total Funding
$103.5M
Last Round
$75.0M Series COct 2021
Rounds
5

About

As third-party identifiers like the cookie disappear, ad-tech breaks—targeting, frequency capping and measurement disappear. We're rebuilding data infrastructure in advertising to work with cohorts—privacy safe descriptions of users—which enable advertising use cases without the need for sharing personal identifiers. We do this by moving data processing and management out of the cloud, and on to the user's device.

Summary

Permutive is an Adtech company based in London, United Kingdom, founded in 2014. It has raised $103.5M in total across 5 rounds, most recently a $75.0M Series C round in Oct 2021. Investors include EQT Ventures, octopus investments and SoftBank.

Tech & App Stack

6 technologies & apps tracked

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Funding History

Series CSeries COct 2021

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Investors

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