How much funding has Peel Insights raised?

Peel Insights has raised $5.3M in total funding, most recently a Seed round.

Who are Peel Insights's investors?

Peel Insights's investors include Lerer Hippeau, Eniac Ventures, Vinyl Capital, Accomplice.

When was Peel Insights founded?

Peel Insights was founded in 2020.

Where is Peel Insights headquartered?

Peel Insights is headquartered in New York, New York, United States.

What industry is Peel Insights in?

Peel Insights operates in E-Commerce, SaaS.

How many employees does Peel Insights have?

Peel Insights has 11-50 employees.

Peel Insights

Automated Analytics for Shopify Stores | Peel

New York, United States · Founded 2020 · $5.3M raised

E-Commerce

SaaS

Headquarters: New York, New York
Employees: 11–50
Founded: 2020
Business Model: B2B

Website: peelinsights.com
Total Funding: $5.3M
Last Round: $5.3M SeedOct 2021
Rounds: 1

About

Peel Insights is a New York-based retention analytics platform built for DTC and e-commerce brands on Shopify and Amazon, now operating as part of Relay Commerce. The platform provides automated cohort analysis, customer lifetime value tracking, RFM segmentation, repurchase rate metrics, and subscription insights that allow brands to understand customer behavior without a dedicated data team. Trusted by leading DTC brands including True Classic, Jones Road Beauty, Supergoop!, and Once Upon a Farm, Peel enables marketing and retention teams to take action directly from the dashboard — including launching Meta lookalike campaigns or exporting customer segments to Klaviyo. In 2024, Shopify acquired the founding team while the Peel product was sold to Relay Commerce, which continues to develop and operate the platform.

Summary

Peel Insights is an E-Commerce company based in New York, United States, founded in 2020. It has raised $5.3M in total across 1 round, most recently a $5.3M Seed round in Oct 2021. Investors include Lerer Hippeau, Eniac Ventures and Vinyl Capital.