Pattern Brands

Where thoughtful products meet thoughtful living

New York, United States · Founded 2019 · $310.0M raised

Headquarters
New York, New York
Employees
11–50
Founded
2019
Business Model
B2C
Total Funding
$310.0M
Last Round
$225.0M Growth EquityOct 2024
Rounds
4

Totals include recorded grants and other qualifying funding, not just equity. What counts toward funding.

About

Pattern Brands is a family of DTC consumer brands — including Onsen (waffle towels), Miracle Made (temperature-regulating bedding), and GIR (silicone kitchen tools) — built on the mission of elevating everyday home life. Pattern acquires and scales design-led brands, providing shared infrastructure for product, marketing, and operations.

Summary

Pattern Brands is an E-Commerce company based in New York, United States, founded in 2019. It has raised $310.0M in total across 4 rounds, most recently a $225.0M Growth Equity round in Oct 2024. Investors include Knox Lane, Toba Capital and Verlinvest.

Tech & App Stack

4 technologies & apps tracked

Every product and vendor across these categories, with where each signal came from.

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Funding History

Growth EquityGrowth EquityOct 2024
$225.0M

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Funding: Seed through Growth Equity. Amounts, valuations, and investors where available.

Investors

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