Pardot

Acquired

Atlanta, United States · Founded 2007

Headquarters
Atlanta, Georgia
Employees
1001–5000
Founded
2007
Business Model
B2B

About

Pardot is Salesforce's B2B marketing automation platform, enabling marketing and sales teams to create, deploy, and manage online campaigns that generate and nurture leads. Originally founded in Atlanta, Georgia in 2007 and later acquired by Salesforce (via ExactTarget) in 2013, it offers CRM integration, email marketing, lead nurturing, social media marketing, sales intelligence, and ROI reporting, and has since been rebranded as Marketing Cloud Account Engagement.

Summary

Pardot is a SaaS company based in Atlanta, United States, founded in 2007.

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Funding History

AcquisitionOct 2012
$95.5M

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