Pagoda

Pagoda (Shenzhen Pagoda Industrial Group Corporation Limited) is China's largest fresh fruit retail chain, founded in 2001 in Shenzhen. With over 6,000 chain stores across 170+ cities and a global supplier network spanning more than 200 fruit planting bases in New Zealand, the United States, and beyond, Pagoda integrates fruit procurement, post-harvest preservation, cold-chain logistics, standard classification, brand operation, and retail technology into a single vertically integrated business. The company has pioneered digital transformation in Chinese fruit retail since launching 'Pagoda Online' in 2008, achieving 'Five Integrations' — harmonizing online and offline channels, unifying store and warehouse operations, and integrating instant and next-day delivery. Pagoda serves over 80 million customers and was listed on the Hong Kong Stock Exchange with a market value of approximately HKD 9.47 billion.