Omniture

Closed

Orem, United States · Founded 1996 · $54.0M raised

Headquarters
Orem, Utah
Employees
1001–5000
Founded
1996
Business Model
B2B
Total Funding
$54.0M
Last Round
$40.0M Series CJul 2005
Rounds
2

About

Omniture was an Orem, Utah-based web analytics and online marketing software company founded in 1996 by Josh James and John Pestana. The company developed enterprise-grade web analytics software, growing its flagship SiteCatalyst product to serve major clients including Apple, Amazon, and Adobe before being acquired by Adobe Systems in October 2009 for $1.8 billion. Adobe integrated Omniture's products into the Adobe Marketing Cloud and retired the Omniture brand in 2012.

Summary

Omniture is a Marketing Tech company based in Orem, United States, founded in 1996. It has raised $54.0M in total across 2 rounds, most recently a $40.0M Series C round in Jul 2005. Investors include Adobe Systems, Battery Ventures and Crosslink Capital.

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Funding History

AcquisitionAcquisition by Adobe SystemsSep 2009
$1.8B

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Investors

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