Omniture
Acquired
- Headquarters
- Orem, Utah
- Employees
- 1001–5000
- Founded
- 1996
- Business Model
- B2B
- Website
- omniture.com
About
Omniture was an Orem, Utah-based web analytics and online marketing software company founded in 1996 by Josh James and John Pestana. The company developed enterprise-grade web analytics software, growing its flagship SiteCatalyst product to serve major clients including Apple, Amazon, and Adobe before being acquired by Adobe Systems in October 2009 for $1.8 billion. Adobe integrated Omniture's products into the Adobe Marketing Cloud and retired the Omniture brand in 2012.