Omniture
AcquiredOrem, United States · Founded 1996 · $54.0M raised
- Headquarters
- Orem, Utah
- Employees
- 1001–5000
- Founded
- 1996
- Business Model
- B2B
- Website
- omniture.com
- Total Funding
- $54.0M
- Last Round
- $40.0M Series CJul 2005
- Rounds
- 2
- Acquired by
- AdobeSep 2009 · $1.8B
About
Omniture was an Orem, Utah-based web analytics and online marketing software company founded in 1996 by Josh James and John Pestana. The company developed enterprise-grade web analytics software, growing its flagship SiteCatalyst product to serve major clients including Apple, Amazon, and Adobe before being acquired by Adobe Systems in October 2009 for $1.8 billion. Adobe integrated Omniture's products into the Adobe Marketing Cloud and retired the Omniture brand in 2012.
Summary
Omniture is a Marketing Tech company based in Orem, United States, founded in 1996. It has raised $54.0M in total across 2 rounds, most recently a $40.0M Series C round in Jul 2005. Investors include Adobe Systems, Battery Ventures and Crosslink Capital.
Funding History
Sep 2009
Sign up to see all 4 rounds
Series B through Acquisition — per-round amounts, valuations, and who invested in each round.
Investors
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