OfferFit

OfferFit is an AI decisioning platform that uses reinforcement learning to help enterprise marketers personalize every customer interaction at scale. Rather than relying on traditional A/B testing, OfferFit's self-learning AI continuously experiments and adapts to determine the optimal message, offer, channel, and timing for each individual customer. The company was acquired by Braze in 2025 and is now offered as BrazeAI Decisioning Studio. Clients include large enterprises in financial services, retail, and telecom who use the platform to drive measurable improvements in revenue and customer retention.