
- Headquarters
- Dubai
- Employees
- 11–50
- Founded
- 2016
- Business Model
- B2C
- Website
- nowmoney.me
- Total Funding
- $13.2M
- Last Round
- $4.0M Venture Round
- Rounds
- 4
Totals include recorded grants and other qualifying funding, not just equity. What counts toward funding.
About
NOW Money is the UAE's first digital payroll and mobile banking service built specifically for businesses employing low-income workers. The platform enables employers to pay employees quickly and securely while ensuring compliance with UAE payroll regulations including the Wage Protection System (WPS). Employees receive access to inclusive digital banking services — mobile accounts, salary advances, and financial literacy tools — without needing a traditional bank relationship. NOW Money helps businesses improve ESG credentials, boost employer brand, and reduce payroll operational costs, while giving workers access to earned wage access, cross-border remittances, and digital financial tools previously unavailable to them.
Summary
NowMoney is a Banking company based in Dubai, United Arab Emirates, founded in 2016. It has raised $13.2M in total across 4 rounds. Investors include Accion Venture Lab, Anthemis Exponential Ventures and Knuru Capital.
Tech & App Stack
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Funding History
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Funding, valuations, and company events, with amounts and investors where available.
Investors
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