NoVig Betting
Novig | America's #1 Sports Trading App
New York, United States · Founded 2021 · $99.4M raised
- Headquarters
- New York, New York
- Employees
- 11–50
- Founded
- 2021
- Business Model
- B2C
- Website
- novig.com
- Total Funding
- $99.4M
- Last Round
- $75.0M Series BFeb 2026
- Rounds
- 3
About
Novig is a peer-to-peer sports trading exchange that eliminates the traditional sportsbook model by matching bettors directly against each other, guaranteeing better odds with no vig (house commission). Available in 35+ US states, Novig operates as a prediction market platform where users trade on sports outcomes at market-determined prices rather than book-set lines. Founded in 2021 by Jacob Fortinsky and Kelechi Ukah, the company raised $75 million in 2026 at a $500 million valuation, positioning itself at the forefront of the growing prediction market wave in American sports wagering.
Summary
NoVig Betting is a Fintech company based in New York, United States, founded in 2021. It has raised $99.4M in total across 3 rounds, most recently a $75.0M Series B round in Feb 2026. Investors include Forerunner Ventures, Pantera Capital and Multicoin Capital.
Tech & App Stack
3 technologies & apps tracked
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Funding History
Feb 2026
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Investors
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