NoVig Betting

Novig | America's #1 Sports Trading App

New York, United States · Founded 2021 · $99.4M raised

Headquarters
New York, New York
Employees
11–50
Founded
2021
Business Model
B2C
Website
novig.com
Total Funding
$99.4M
Last Round
$75.0M Series BFeb 2026
Rounds
3

About

Novig is a peer-to-peer sports trading exchange that eliminates the traditional sportsbook model by matching bettors directly against each other, guaranteeing better odds with no vig (house commission). Available in 35+ US states, Novig operates as a prediction market platform where users trade on sports outcomes at market-determined prices rather than book-set lines. Founded in 2021 by Jacob Fortinsky and Kelechi Ukah, the company raised $75 million in 2026 at a $500 million valuation, positioning itself at the forefront of the growing prediction market wave in American sports wagering.

Summary

NoVig Betting is a Fintech company based in New York, United States, founded in 2021. It has raised $99.4M in total across 3 rounds, most recently a $75.0M Series B round in Feb 2026. Investors include Forerunner Ventures, Pantera Capital and Multicoin Capital.

Tech & App Stack

3 technologies & apps tracked

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Funding History

Series BSeries BFeb 2026
$75.0M

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Investors

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