NotCo

NotCo is an AI-first food technology company that has built the foundational AI platform for the consumer goods industry. Founded in 2015 in Santiago, Chile, NotCo pioneered the use of artificial intelligence to reformulate and reinvent food products. Its proprietary AI platform, Giuseppe, analyzes thousands of plants, proteins, and ingredient combinations to replicate the sensory experience of animal-based products using plant-based ingredients. After launching plant-based consumer brands (Not Burger, Not Milk, Not Chicken) across Latin America and the United States, NotCo has evolved its business model to offer its generative formulation engine and AI orchestration stack as a B2B platform for global FMCG leaders — helping them accelerate R&D, reduce costs, and meet regulatory and sustainability requirements. Partners include major food and beverage companies such as Barry Callebaut, Unilever/Magnum, and others.