Nicoli

Nicoli (株式会社Nicoli) is a Japanese entertainment studio focused on creating original IP (intellectual property) and content for parents and young children. The company operates two main businesses: an agency business that leverages deep insight into infant and preschool-age family audiences to design, produce, and operate marketing communications for brands targeting the parenting demographic; and an owned-IP media business that develops original characters and content — including the live-commentary baby entertainment concept 'Jikkyo Baby' (実況ベイビー) — distributed via social media and streaming platforms. Nicoli's mission is to turn the challenges of parenting into joyful experiences, creating moments of connection and laughter for families. The company partners with brands to co-create campaigns that authentically reach parents and small children.