Next Branders

Next Branders Inc. is a Tokyo-based brand development company and the parent company of Foo Tokyo, a luxury lifestyle brand established in December 2017. Foo Tokyo is focused on designing premium comfort products for the at-home experience, spanning bath oils, home fragrances, skincare, and interior goods that bridge the ritual moments of Japanese daily life. The brand was founded by CEO Masaaki Kuwabara, who drew from a diverse background in film, theater, and finance — including a prior career at Merrill Lynch Japan Securities. Next Branders operates as both a brand incubator and direct-to-consumer retailer, with products distributed internationally and recognized on platforms promoting Japanese-made goods. The company is headquartered in Tokyo, Japan.