newScale

newScale was a San Mateo, California-based enterprise software company and the leading provider of IT service catalog and self-service lifecycle management software. Its platform enabled IT organizations to offer a self-service storefront for desktop and data center services — across physical, virtual, and cloud environments — serving more than two million users worldwide, including 20% of the Fortune 50. The company was acquired by Cisco in April 2011 to accelerate Cisco's cloud services and IT automation strategy.