New Standard
NEW STANDARD株式会社
New Standard was founded in 2014, is headquartered in 世田谷区, Japan, and lists 51–200 employees.
- Headquarters
- 世田谷区, Tokyo
- Employees
- 51–200
- Founded
- 2014
- Business Model
- B2B
- Website
- new-standard.co.jp
About
NEW STANDARD is a Japanese meaning-design company that creates new meanings and expands how people perceive the world, specializing in marketing and communication strategies targeting millennials, Gen Z, and Gen Alpha. The company works with major Japanese brands including Kewpie, Japan Microsoft, Seiko Epson, Kokuyo, and Mandom, producing campaigns ranging from influencer activations and OOH advertising to rebranding communications. NEW STANDARD publishes a weekly newsletter on meaning-centric design and generational value shifts, and operates a media platform covering cultural trends among younger Japanese consumers.
Summary
New Standard is a Media company based in 世田谷区, Japan, founded in 2014. It lists 51–200 employees.
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