Made To Live In
NEIWAI, meaning 'inside and outside,' was founded in Shanghai in 2012 by Xiaolu Liu and Li Jiang. The brand specializes in comfortable, premium lingerie, loungewear, and activewear designed for modern women. NEIWAI blends aesthetics and functionality with high-quality sustainable fabrics, and has grown from a China-only DTC brand into a global lifestyle label with retail presence across Asia and North America.
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