Mooimom

MOOIMOM is a leading direct-to-consumer (DTC) maternity and baby brand headquartered in North Jakarta, Indonesia, founded in 2016. The company designs, markets, and sells a comprehensive range of maternity and infant products including electric breast pumps, postpartum corsets, baby carriers, cooler bags, diaper bags, and children's tableware under its own brand and allied brands (mugu, Nero Bianco). MOOIMOM distributes across Indonesia, Singapore, Malaysia, Vietnam, and Taiwan through its own e-commerce platform (mooimom.id) and offline retail stores. The platform also features Mamapedia, a parenting content and education hub, as well as prenatal yoga classes, loyalty rewards, and a wholesale/affiliate program. MOOIMOM PTE. LTD. (Singapore entity) serves as the parent holding company for the TNP Group portfolio of brands.