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Minute Media is a global technology and media company founded in 2011 in Tel Aviv (originally as 90min) by Asaf Peled, Yuval Larom, and Gili Beiman, now headquartered in New York City. The company owns and operates leading sports and culture content brands including Sports Illustrated, The Players' Tribune, 90min, FanSided, and Mental Floss, collectively reaching 200M+ monthly users across 13 editorial language editions. Beyond its owned brands, Minute Media provides a proprietary online video platform (STN Video), a supply-side advertising platform (SSP), and ad management solutions to 500+ publishing and advertising partners. The company has offices in New York, London, Tel Aviv, São Paulo, and Tokyo.
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