Mia.com
About
Mia.com (蜜芽) is a Beijing-based cross-border e-commerce platform founded in 2011 by Liu Nan, focused exclusively on imported premium products for mothers and babies, including infant formula, diapers, toys, and baby clothing. Originally a Taobao storefront, it launched its own website and apps in 2013. Mia.com attracted a $150M Series D investment from Baidu in 2015, achieving unicorn status. It primarily serves middle and high-income Chinese families seeking trusted foreign brands.