Mi Empeño

MiEmpeño is a Mexico City-based fully online pawn shop platform that enables consumers to pawn or sell personal items—smartphones, jewelry, electronics, and vehicles—without leaving home. The platform handles free pickup, secure transport to a certified valuation center, and same-day bank transfers upon appraisal acceptance. By partnering with a network of local pawn shops (through its MiEmpeño Partners B2B product), the company eliminates physical branches, offers appraisals up to 80% of item value, and charges interest rates up to 50% below market average. With over 70,000 customers served and registered with Mexico's consumer protection agency PROFECO, MiEmpeño is digitalizing the estimated $5B+ Mexican pawn industry.