Merit Incentives
Purpose-driven engagement technology for customers and employees
Dubai, United Arab Emirates · Founded 2016 · $45.0M raised
- Headquarters
- Dubai
- Employees
- 51–200
- Founded
- 2016
- Business Model
- B2B
- Website
- meritincentives.com
- Total Funding
- $45.0M
- Last Round
- $28.0M Series BFeb 2025
- Rounds
- 3
About
Merit Incentives is a Dubai-based global engagement technology company founded in 2016 by Julie Barbier-Leblan, providing enterprise-grade loyalty management, employee recognition, and customer rewards solutions to over 1,000 businesses across 160+ markets. The company's platform connects brands with more than 7,000 merchant partners and reaches over 100 million end-users worldwide through custom-built enterprise platforms, white-label SaaS, and plug-and-play APIs. Originally launched to serve the MENA region's B2B demand for digital gifting and rewards, Merit has since expanded to offices in Riyadh, Barcelona, New York, London, Kuwait, Cairo, Bangalore, and Lahore, and made its first acquisition with Synchro Marketing in Australia. The company has been recognized on Forbes' Top 20 Women in Tech and has grown to 80+ employees, serving Fortune-class enterprises seeking scalable engagement and incentive programs.
Summary
Merit Incentives is a SaaS company based in Dubai, United Arab Emirates, founded in 2016. It has raised $45.0M in total across 3 rounds, most recently a $28.0M Series B round in Feb 2025. Investors include Alistithmar Capital, Stride Ventures and Tech Invest Com.
Tech & App Stack
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Funding History
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Feb 2025
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Series A through Series B — per-round amounts, valuations, and who invested in each round.
Investors
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