Merchlink

Merchlink (merchlink.io) is a Berlin-based, Shopify-native brand-collaboration platform developed by E-Commerce Network Tools OpCo GmbH. Distributed as the 'Merchlink: Brand Collabs' Shopify app, it lets independent e-commerce merchants grow sales and expand reach by partnering with complementary brands — featuring products in partner stores and vice versa. The platform provides an interface to discover partner brands, manage and track collaborations, and automate order, inventory, and payment management across the collaboration lifecycle, integrating with tools such as Shopify Checkout, Mailchimp, Klaviyo, Instagram, Facebook, and Stripe.