Meicai.cn
Farm-to-restaurant fresh produce, direct and digital
About
Meicai.cn is a B2B e-commerce platform founded in 2014 in Beijing that connects farmers directly with restaurants and food businesses, enabling procurement of fresh vegetables, fruits, meat, and seafood without intermediaries. The company raised $1.3B across 7 rounds from investors including Tiger Global Management, Hillhouse Capital, and Shunwei Capital, reaching a peak valuation of $2.8B in 2018. Meicai operates an online fresh food aggregator with 1,400+ employees and explored a US IPO in 2021. The platform focuses on cutting distribution costs and improving freshness for restaurant supply chains.