MediaAlpha

MediaAlpha is a marketing technology company that uses programmatic advertising technology and data science to help insurance carriers and distributors acquire customers more efficiently. Co-founded in 2011 by Steve Yi and Eugene Nonko, the company operates transparent, real-time exchange platforms that facilitate customer acquisition transactions between insurance providers and performance media publishers. MediaAlpha's platform gives partners unprecedented visibility into consumer data, enabling more precise targeting, more efficient ad spend, and more profitable growth. The company primarily serves the property and casualty (P&C) insurance vertical, as well as health, life, and other financial services categories. MediaAlpha is headquartered in Los Angeles, California, and has offices in Seattle (Bellevue) and Phoenix (Tempe), as well as Taipei. The company is backed by White Mountains Insurance Group and has grown to become a leading programmatic platform in the insurance customer acquisition market.