MDLBEAST

MDLBEAST is a global music and entertainment company rooted in music culture, headquartered in Riyadh, Saudi Arabia. Founded in 2019, the company grew from a grassroots initiative into a major force reshaping the Kingdom of Saudi Arabia's entertainment landscape. MDLBEAST operates Soundstorm — the Middle East's largest annual music festival — as well as XP Music Futures, an industry conference, and MDLBEAST Records, a music label. The company serves as a creative platform for artists, creators, and music lovers, amplifying underground and emerging music scenes in the region and sharing them globally.