Maximum Effort
We make films, TV and content for the personal amusement of Ryan Reynolds.
New York, United States · Founded 2018
- Headquarters
- New York, New York
- Employees
- 11–50
- Founded
- 2018
- Business Model
- B2B
- Website
- maximumeffort.com
About
Maximum Effort Productions, Inc. is an American film production company and digital marketing agency co-founded by Ryan Reynolds and George Dewey in 2018, with its name referencing a catchphrase from the 2016 film Deadpool. The company has gained widespread recognition for its 'fastvertising' approach — producing culturally resonant, low-budget advertisements with exceptional speed. Maximum Effort has produced major films including Deadpool 2, Free Guy, The Adam Project, and Deadpool & Wolverine, and the FX docuseries Welcome to Wrexham. Named one of Time's 100 most influential companies in 2025, the company operates out of New York City.
Summary
Maximum Effort is an Entertainment company based in New York, United States, founded in 2018.
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