MaxAB

MaxAB is the leading B2B food and grocery e-commerce and distribution platform across the Middle East and Africa, operating in Egypt, Morocco, Kenya, Rwanda, and Tanzania. Founded in 2018 by Belal El-Megharbel and Mohamed Ben Halim, the company re-engineers the informal retail supply chain by connecting small-format food and grocery retailers directly to suppliers through a mobile-first super app offering over 3,000 SKUs with on-demand delivery and transparent pricing. Beyond e-commerce, MaxAB has expanded into embedded fintech offering bill payments, credit, and supplier payment solutions, as well as real-time data analytics for suppliers. The platform uses proprietary logistics, supply chain optimization, and business intelligence tools enabling suppliers to accurately predict and monitor the impact of their strategies. MaxAB has raised over $100M in funding from investors including RAED Ventures.