Mavrx

Mavrx was a San Francisco-based aerial imagery and crop intelligence platform that provided ultra-high-resolution (UHR) imagery to farmers and agribusinesses across the United States. Founded in 2012, the company operated a fleet of 60 fixed-wing aircraft flying at up to 120 miles per hour to capture 8 centimeter-per-pixel resolution imagery across more than 30 US states — the most broadly available full-field imagery product in the market at its peak. Mavrx's platform applied geospatial data science and computer vision to the collected imagery to generate actionable crop intelligence, detecting nutrient deficiencies, disease outbreaks, weed pressure, equipment problems, and water damage at the individual field level. The company served agronomists, crop consultants, and large agribusinesses seeking to increase yield and reduce input costs through precision field monitoring. Mavrx raised over $12.4 million in seed and Series A funding from investors including Bloomberg Beta, Eclipse Ventures, Visionnaire Ventures, and Better Food Ventures. In May 2018, Israeli precision agriculture company Taranis acquired Mavrx's assets, integrating its UHR imagery product into the Taranis AI platform and bringing on Mavrx's customer-facing and flight operations teams.