Maslo

Venice-based Maslo Inc. builds an emotional insights platform that helps executive coaches and other business clients understand how people are feeling. Founded in 2017 as a consumer mindfulness app, it later shifted to signal processing that analyzes unstructured audio, video, and written check-ins. The software reads vocabulary, tone, voice levels, facial expressions, and hand gestures, then produces reports on anxiety, well-being, and mindfulness for coaches through a desktop dashboard. Data is shared only on a permissive basis so clients can hide private journal entries. Customers have included coaching companies and dating apps that use the analytics to connect more empathetically with their users.