How much funding has Magic Spoon raised?

Magic Spoon has raised $205.5M in total funding, most recently a Series C round.

Who are Magic Spoon's investors?

Magic Spoon's investors include HighPost Capital, Lightspeed VP, Siddhi Capital, Carter Comstock.

When was Magic Spoon founded?

Magic Spoon was founded in 2018.

Where is Magic Spoon headquartered?

Magic Spoon is headquartered in New York, New York, United States.

What industry is Magic Spoon in?

Magic Spoon operates in E-Commerce, Food & Beverage, Retail.

How many employees does Magic Spoon have?

Magic Spoon has 51-200 employees.

Magic Spoon

Childlike cereal for grown-ups

New York, United States · Founded 2018 · $205.5M raised

E-Commerce

Food & Beverage

Retail

Headquarters: New York, New York
Employees: 51–200
Founded: 2018
Business Model: B2C

Website: magicspoon.com
Total Funding: $205.5M
Last Round: $106.0M Series CDec 2022
Rounds: 4

About

Magic Spoon is a New York-based consumer food brand that reimagines classic American breakfast cereals with a modern nutritional profile — high protein (14g per serving), zero grams of sugar, low net carbs, and gluten-free ingredients. Founded in 2019 by Gabi Lewis and Greg Sewitz (who previously co-founded the cricket protein bar company Exo), Magic Spoon sells its products primarily through a direct-to-consumer subscription model on its website, with expansion into retail channels including Whole Foods and Target. The product line includes cereals in flavors like Cocoa, Fruity, Frosted, and Peanut Butter, alongside granola, treats, and pastries. The company has raised approximately $100 million in funding.

Summary

Magic Spoon is an E-Commerce company based in New York, United States, founded in 2018. It has raised $205.5M in total across 4 rounds, most recently a $106.0M Series C round in Dec 2022. Investors include HighPost Capital, Lightspeed VP and Siddhi Capital.

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