Magic Spoon

Magic Spoon is a New York-based consumer food brand that reimagines classic American breakfast cereals with a modern nutritional profile — high protein (14g per serving), zero grams of sugar, low net carbs, and gluten-free ingredients. Founded in 2019 by Gabi Lewis and Greg Sewitz (who previously co-founded the cricket protein bar company Exo), Magic Spoon sells its products primarily through a direct-to-consumer subscription model on its website, with expansion into retail channels including Whole Foods and Target. The product line includes cereals in flavors like Cocoa, Fruity, Frosted, and Peanut Butter, alongside granola, treats, and pastries. The company has raised approximately $100 million in funding.