Maestro

Maestro is a white-label interactive live streaming platform founded in 2015 by Ari Evans and headquartered in the United States. The platform enables enterprise media companies, sports franchises, and music artists to build owned direct-to-consumer streaming channels with deep interactivity and monetization built in. Maestro's toolset includes live video embedding, audience engagement overlays, virtual ticketing, merchandise integration, subscription management, community features, and first-party data capture. Customers include the Golden State Warriors, Dallas Cowboys, Billie Eilish, Katy Perry, and Post Malone. During the COVID-19 pandemic, Maestro pivoted strongly toward the music industry for virtual concerts, which tripled the company's revenue. The platform positions itself as a Shopify-style ecosystem for livestreaming, enabling a developer marketplace on top of the core product. Maestro has raised $22 million in total funding including a $15 million Series B in March 2021 backed by Sony Music Entertainment, NetEase, Twitch co-founder Kevin Lin, and SeventySix Capital.