Looks

Looks (operating under the domain byndlooks.co) is a Berlin-based AI startup founded in 2022 that builds immersive consumer experiences for the cosmetics and fashion industry using Machine Learning, Augmented Reality, Computer Vision, and Generative AI. The company has launched three products targeting e-commerce and retail brands: a Makeup AR Tutorial that delivers real-time, personalized guidance on applying cosmetics using products users already own, with virtual try-on for new items matched to skin tone and preferences; a Digital Wardrobe tool that curates outfit suggestions from a user's existing wardrobe and recommends mindful additions to reduce impulse buying; and a Fashion Discovery Engine powered by generative AI that renders realistic looks on a user's own body from a photo upload, then surfaces shoppable versions from partner retailers. The company is mission-driven around sustainable consumption — helping consumers make better use of what they already own while shopping more consciously. Looks operates as a Transpose Platform portfolio company and has approximately 2–10 employees.