Lonca

Lonca is a B2B digital wholesale marketplace founded in 2021 that connects boutique owners and small-to-medium retailers globally with verified wholesale clothing vendors in Turkey's largest garment markets, including Istanbul's Merter, Laleli, and Gungoren districts. The platform digitizes the entire wholesale procurement process — from vendor discovery and order placement to consolidated shipping and delivery — eliminating middlemen and reducing costs for buyers. Lonca offers no minimum order quantities, consolidated shipments that combine orders from multiple vendors into a single parcel, transparent pricing with no hidden costs, and a 7-day exchange policy. Its target customers are boutique owners, e-commerce sellers, and fashion influencers across Europe, North America, the Middle East, Australia, and Africa seeking unique, high-quality Turkish women's clothing at competitive wholesale prices.