LOIVE

LOIVE (株式会社LOIVE) is a Japanese women's wellness and fitness company that operates boutique studio brands across Japan. Formerly known as Life Create Co., Ltd., the company changed its name to LOIVE in May 2025 and is listed on the Tokyo Stock Exchange Growth Market (ticker: 352A). LOIVE operates hot yoga studios under the 'loive (ロイブ)' brand and machine Pilates studios under the 'pilates K' brand, with over 150 locations across Japan. The company is dedicated to empowering women through wellness, fitness, and creating spaces where women can love and take care of themselves. LOIVE was founded in Hokkaido in 2006 by CEO Ayaka Maekawa, and was recognized with the Forbes Japan Women Award in 2021 (first place in the 300-1,000 employee category for women's empowerment).