LocoPartners

Loco Partners, Inc. is a Japanese travel technology company that operates Relux (rlx.jp), a premium online hotel and ryokan reservation platform that curates only the top 5% of accommodations across Japan. Founded in September 2011 by Takaya Shinozuka and headquartered in Minato-ku, Tokyo, the company became a subsidiary of KDDI Corporation in 2017 and integrates with the au Ponta loyalty program. Relux has grown to over 1.8 million registered members and serves high-net-worth travelers seeking luxury and traditional Japanese hospitality experiences. In 2025, Loco Partners launched a GDS integration via Sabre Hospitality to connect Japanese hotels and ryokans with global travel agencies and business travelers worldwide, with over 100 properties contracted for the Relux HOTEL GDS service. The company also provides online content, social media marketing, and consulting services to hotels and local governments.