Localytics

formerly Char Software – LocalyticsAcquired

Build better mobile customer experiences

Boston, United States · Founded 2009 · $57.2M raised

Employees
11–50
Founded
2009
Business Model
B2B
Total Funding
$57.2M
Last Round
$35.0M Series DMar 2015
Rounds
5

About

Localytics is a mobile analytics and marketing engagement platform that helps brands deliver personalized app experiences to drive user retention and conversion. The platform provides behavioral analytics, audience segmentation, and multichannel messaging including push, in-app, and inbox campaigns. Founded in 2009 in Boston, Localytics was acquired by Upland Software in 2020 for $67.7M.

Summary

Localytics is an Analytics company based in Boston, United States, founded in 2009. It has raised $57.2M in total across 5 rounds, most recently a $35.0M Series D round in Mar 2015. Investors include Sapphire Ventures, Foundation Capital and Techstars.

Tech & App Stack

2 technologies & apps tracked

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Funding History

AcquisitionFeb 2020

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Investors

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