Liv Labs

Liv Labs Inc. is a consumer health and wellness startup founded in 2017 and based in Chicago, Illinois. The company's mission is to help women improve pelvic floor strength through accessible, affordable, and easy-to-use products. Its flagship product, Pippa, is a soft silicone conforming resistance spring worn internally that passively activates pelvic floor muscles during everyday movement and exercise. Pippa delivers up to 35% more lift during a contraction and comes in two sizes. Liv Labs targets the 78 million American women affected by pelvic floor weakness, including new mothers, athletes, and older women experiencing urinary incontinence or pelvic organ prolapse. The company is backed by Y Combinator (S21 batch) and has received multiple NIH SBIR grants. Liv Labs also offers coaching programs and professional services for physical therapists and pelvic health specialists.