Liv Up

Sao Paulo, Brazil · Founded 2016 · $87.4M raised

Headquarters
Sao Paulo
Employees
501–1000
Founded
2016
Business Model
B2C
Total Funding
$87.4M
Last Round
$87.4M Venture RoundSep 2017
Rounds
1

About

Liv Up is a Sao Paulo-based direct-to-consumer healthy food company delivering fresh, natural, ready-to-heat meals and snacks to customers across Brazil. Founded in 2016 by Victor Santos, Henrique Castellani, and Marcelo Canovas, the company combines a curated product lineup — including fitness meals, low-calorie options, performance nutrition, and gourmet dishes — with a tech-driven logistics operation. Certified as a B Corporation in 2022, Liv Up has also pursued social impact initiatives including partnerships with NGOs to distribute surplus organic produce to underserved communities during the COVID-19 pandemic.

Summary

Liv Up is an E-Commerce company based in Sao Paulo, Brazil, founded in 2016. It has raised $87.4M in total across 1 round, most recently a $87.4M Venture Round round in Sep 2017. Investors include Globo Ventures.

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Funding History

Venture RoundVenture RoundSep 2017
$87.4M

Investors

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