LendUp Global

LendUp was an American online direct lender that offered payday loans, installment loans, and credit cards to consumers with low credit scores, using publicly available data to assess creditworthiness. The company referred to its customers as the emerging middle class and positioned itself as an alternative for underbanked Americans seeking credit-building opportunities. It issued credit cards in partnership with Beneficial State Bank and later launched Ahead Financials, a digital banking platform. LendUp ceased loan operations in January 2022 after a CFPB order permanently banned the firm from extending new credit.