LendAPI

LendAPI is the core infrastructure for embedded finance, enabling banks, credit unions, fintechs, and retailers to launch lending and financial products without writing a single line of code. The platform provides a no-code Product Studio for designing credit products, a visual Rules Studio for decision logic, a Pricing Engine, and a marketplace of plug-and-play data sources covering credit, identity, banking, KYB, and more. LendAPI enables teams to ship new lending flows in weeks rather than quarters, with customers reporting 85% faster product launches, 45% reduction in bureau costs, and approximately 35% increase in approval rates. The platform has processed over 100 million applications and counts banks, fintechs, and embedded finance providers among its customers.