Leadingmark

Leading Mark is a Tokyo-based HR technology company that operates the Mikiwame platform, an AI-powered suite of tools for personality analysis, employee wellbeing, and recruitment screening. The platform uses proprietary psychometric data to help companies reduce hiring mismatches, prevent employee turnover, and align talent strategy with business objectives. Serving over 6,000 cumulative corporate clients — from startups to major enterprises like Mitsubishi Corporation and L'Oreal — Mikiwame products include an aptitude test, wellbeing pulse survey, and an AI management advisor. The company operates on a SaaS subscription model and expanded into corporate training through its 2026 acquisition of training provider Jyounetsu.