Later

Later is a Vancouver-based social media management and influencer marketing platform founded in 2014 that serves enterprise brands, social media managers, and creators. The company offers four integrated products: Later Influence for tech-enabled influencer marketing campaigns built for performance and brand safety; Later Social for content planning, auto-publishing, and inbox management across social platforms; Social Listening for competitor tracking and trend prediction; and Mavely, a creator commerce network of high-affinity affiliate creators. Later evolved through a series of mergers — originating as Splashscore in 2014, rebranding to Mavrck in 2015, acquiring Later in 2022, unifying under the Later brand in 2024, and acquiring Mavely in 2025. The platform reported over 100% year-over-year growth in enterprise business in Q1 2026, with Fortune 500 brands consolidating their creator and social programs on the Later platform.