Benchmarking the digital performance of consumer brands
L2 was a subscription research and benchmarking firm that assessed the digital performance of consumer brands through its proprietary Digital IQ Index. The company provided data-driven intelligence and advisory services to CMOs and brand strategists across luxury, retail, beauty, and CPG sectors — rating brands on website, digital marketing, social media, and e-commerce execution. L2 was acquired by Gartner in 2019 and its brand and research methodology were integrated into Gartner's marketing and digital commerce research. The l2inc.com domain now redirects to gartner.com.
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Mar 2014
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