How much funding has L2 raised?

L2 has raised $16.5M in total funding, most recently a Series A round.

Who are L2's investors?

L2's investors include Gartner, General Catalyst.

Where is L2 headquartered?

L2 is headquartered in New York, New York, United States.

L2

Q: What industry is L2 in?

L2 operates in digital innovation, research, Business Intelligence, Marketing Tech, Analytics.

Closed

Benchmarking the digital performance of consumer brands

New York, United States · Founded 2010 · $16.5M raised

digital innovation

research

Business Intelligence

Marketing Tech

Analytics

Headquarters: New York, New York
Employees: 51–200
Founded: 2010
Business Model: B2B

Website: gartner.com
Total Funding: $16.5M
Last Round: $16.5M Series AMar 2014
Rounds: 1

About

L2 was a subscription research and benchmarking firm that assessed the digital performance of consumer brands through its proprietary Digital IQ Index. The company provided data-driven intelligence and advisory services to CMOs and brand strategists across luxury, retail, beauty, and CPG sectors — rating brands on website, digital marketing, social media, and e-commerce execution. L2 was acquired by Gartner in 2019 and its brand and research methodology were integrated into Gartner's marketing and digital commerce research. The l2inc.com domain now redirects to gartner.com.

Summary

L2 is a digital innovation company based in New York, United States, founded in 2010. It has raised $16.5M in total across 1 round, most recently a $16.5M Series A round in Mar 2014. Investors include Gartner and General Catalyst.

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