L2
AcquiredBenchmarking the digital performance of consumer brands
New York, United States · Founded 2010 · $16.5M raised
- Headquarters
- New York, New York
- Employees
- 51–200
- Founded
- 2010
- Business Model
- B2B
- Website
- gartner.com
- Total Funding
- $16.5M
- Last Round
- $16.5M Series AMar 2014
- Rounds
- 1
- Acquisition Date
- Mar 2017
About
L2 was a subscription research and benchmarking firm that assessed the digital performance of consumer brands through its proprietary Digital IQ Index. The company provided data-driven intelligence and advisory services to CMOs and brand strategists across luxury, retail, beauty, and CPG sectors — rating brands on website, digital marketing, social media, and e-commerce execution. L2 was acquired by Gartner in 2019 and its brand and research methodology were integrated into Gartner's marketing and digital commerce research. The l2inc.com domain now redirects to gartner.com.
Summary
L2 is an Analytics company based in New York, United States, founded in 2010. It has raised $16.5M in total across 1 round, most recently a $16.5M Series A round in Mar 2014. Investors include Gartner and General Catalyst.
Funding History
Mar 2017
Sign up to see all 2 rounds
Series A through Acquisition — per-round amounts, valuations, and who invested in each round.
Investors
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