Kurly

Kurly (parent company of Market Kurly and Beauty Kurly) is a South Korean e-commerce company founded in 2015 by Sophie Kim. It pioneered the 'dawn delivery' model in Korea, delivering premium fresh groceries ordered by midnight to customers' doors before 7 AM. Headquartered in Gangnam, Seoul, Kurly reshaped the Korean online grocery market through its end-to-end cold chain logistics and was valued at approximately $5.9 billion ahead of a planned IPO. It was formerly known as The Farmers.