Krux
Acquired
- Headquarters
- San Francisco, California
- Employees
- 51–200
- Founded
- 2010
- Business Model
- B2B
- Website
- krux.com
- Total Funding
- $46.0M
- Last Round
- $35.0M Series BJun 2014
About
Krux was a data management platform (DMP) founded in 2010 that helped marketers collect, unify, and activate audience data across channels and devices. The company was acquired by Salesforce in 2016 for approximately $700 million and rebranded as Salesforce DMP.
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