KPN Fresh

KPN Fresh (KPN Farm Fresh) is India's fastest-growing fruits and vegetables-first omnichannel grocery supermarket chain, headquartered in Coimbatore, Tamil Nadu. Founded in 1965 by the Natarajan family, the company began as a single pushcart selling fresh produce and has grown into a modern retail chain valued at approximately 800 crore INR. KPN Fresh operates 200+ stores across Tamil Nadu, Karnataka, Telangana, and Kerala, targeting urban and semi-urban households with a promise of lowest everyday prices, freshness, purity, and trust. The company is backed by WestBridge Capital, which led a Series A investment in 2023, and is led by CEO Senthil Natarajan and co-founder N. Natarajan. KPN Fresh differentiates through direct farm sourcing, high-standard processing, clean packaging, and consistent quality across fresh fruits, vegetables, dairy, grains, and household staples. The brand offers both in-store and online grocery channels and is actively expanding its geographic footprint across South India. With 5,001-10,000 employees, KPN Fresh is one of the largest fresh-produce-led grocery chains in South India.