Kindra

Kindra is a direct-to-consumer women's health brand founded in 2019 that provides plant-powered, estrogen-free products designed to address the hormonal changes of menopause, perimenopause, and related conditions. Launched as the first company from The Launchpad—a joint venture between M13 and P&G Ventures—Kindra offers a line of clinically-tested, OBGYN-approved solutions targeting vaginal and vulvovaginal health, intimacy, and menopause symptoms. The company combines clean-ingredient formulations with personalized resources, an online community, and healthcare provider education to take a holistic approach to menopause care. Kindra's products are formulated by women for women, backed by clinical research, and sold direct-to-consumer through its website. The brand is headquartered in Santa Monica, California, and has expanded internationally including to the UK market.