KIDSLAND

Kidsland is China's largest toy distributor, operating as Kidsland International Holdings under chairman and chief executive officer Lee Ching Yiu. The group distributes international toy brands across mainland China through a network of retail points of sale and department store concessions. In February 2018 Kidsland was named as FAO Schwarz's partner for the iconic American toy retailer's global expansion into China, with plans to open flagship locations in Beijing and Shanghai and, over the following five years, 30 smaller FAO Schwarz specialty stores plus shop-in-shops in 200 department stores nationwide. Kidsland also distributes toys and children's products in mainland China with backing from investor Cathay Capital. (Sources: retaildive.com FAO Schwarz global expansion, Feb 2018; preqin.com Kids Land asset profile)