Kabbage was an Atlanta-based fintech company founded in 2009 by Rob Frohwein, Kathryn Petralia, and Marc Gorlin that pioneered automated small business lending using data analytics and real-time business data. The company built a data and technology platform that evaluated live business performance metrics to extend revolving lines of credit up to $250,000 to small businesses within minutes. In August 2020, American Express acquired Kabbage's team, technology platform, and IP for a reported ~$850 million. Amex rebranded the product as Kabbage from American Express, then retired the Kabbage brand in early 2023 with the launch of American Express Business Blueprint.
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